‘Precious’ plans big holiday roll-out

Posted by · 9:15 am · November 10th, 2009

Gabourey Sidibe in PreciousWith “Precious” becoming a word-of-mouth box office sensation in just four cities this weekend, Lionsgate is making moves to expand the film considerably over the upcoming Thanksgiving holiday.

According to this Hollywood Reporter story, the studio will move the film into the Washington and San Francisco areas, expanding to a couple hundred screens this weekend, before opening the floodgates for an initial expansion wave of 800-1200 screens on November 20.  The piece quotes Lionsgate’s Joe Drake as saying the kind of word-of-mouth success the film is enjoying isn’t usually seen until the fifth or sixth week of release.  I’ll defer to box office experts on the accuracy of that.

Gabourey Sidibe, meanwhile, followed up Bill Murray on The Late Show with David Letterman last night, bringing the trademark charm and sweetness you’d expect. It was a slightly awkward exchange, though, mainly because Letterman is no Ellen (no dancing, no “Don’t let this town change you,” etc.).




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13 responses so far

  • 1 11-10-2009 at 9:35 am

    Rob said...

    Also, it was clear Letterman hadn’t seen the film.

  • 2 11-10-2009 at 9:36 am

    Kristopher Tapley said...

    Indeed.

  • 3 11-10-2009 at 9:41 am

    Jilda said...

    And they keep showing that stupid clip that hardly shows the greatness of her performance…

  • 4 11-10-2009 at 10:26 am

    James D. said...

    Man, I am going to have to see so many movies from November 20th through Thanksgiving (this, An Education, A Serious Man, Fantastic Mr. Fox, The Road). Why can’t we get arty films all throughout the year?

  • 5 11-10-2009 at 10:32 am

    Guy Lodge said...

    We do get arty films all year. We just don’t get ones with reams of Oscar hype attached.

  • 6 11-10-2009 at 10:37 am

    Speaking English said...

    Guy, it opened in four cities. New York, Los Angeles, Chicago, and Atlanta.

  • 7 11-10-2009 at 10:38 am

    Speaking English said...

    Oh whoops meant Kris.

  • 8 11-10-2009 at 10:44 am

    James D. said...

    Guy, we don’t get the same number of arty films in March that we do in November and December, and if they do come out they play thousands of miles away from me. I don’t think I saw a 2009 film until Public Enemies.

  • 9 11-10-2009 at 10:54 am

    Kristopher Tapley said...

    Thanks Eng.

  • 10 11-10-2009 at 11:25 am

    Marshall said...

    Hey, don’t forget Houston! It’s starting here this weekend…I’m seeing it tomorrow! So excited…if that’s the right word to use.

  • 11 11-10-2009 at 1:12 pm

    Loyal said...

    Kristopher, there’s an update to the THR story

    After the enthusiasm of the analyst call, a cost-conscious Lionsgate later in the day revised its projected Thanksgiving dates for “Precious” down to “over 600 screens.”

    much better!

  • 12 11-10-2009 at 1:33 pm

    aspect ratio said...

    “‘Precious’ plans big holiday roll-out” — Because nothing says Holidays like a depressing, harrowing drama! ;)

  • 13 11-10-2009 at 7:07 pm

    Morgan said...

    This is the kind of movie I’d definitely rent, but not the kind of movie I’d go out to see.