Twitter a la carte: future marketing tool?

Posted by · 7:46 pm · August 22nd, 2009

I was watching the Redskins game this afternoon, doing some work on my computer, and the announcers mentioned something called Redskins Twackle.  I was already on the net so I figured I’d give it a look, and this is what I got:

Redskins Twackle

In a nutshell, it’s a Twitter interface for Redskins fans.  Obviously something like this would heat up around key moments (games, draft, etc.), but it got me thinking about the on-going concern studios have with finding audiences for their movies and sustaining that interest in any way possible, maximizing the income on their product.

Imagine something like this dedicated to a particular film.  Obviously it wouldn’t have the year in and year out appeal of a sports scenario, but there are key moments to be hit along the way for a film release, and it begins way before the film hits theaters.

There’s the project’s announcement, the buzz during production, the release of promotional materials, the theatrical roll-out (something like this would shine for staggered releases), any awards buzz along the way and finally, home video.  All of them opportunities to crank up exposure.

What’s more, I imagine it would be pretty cheap to launch and sustain a site like this.  Studios already launch official sites for most of their films, so something like this could be a unique add-on, a way to keep the conversation going.

Just a thought.




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4 responses so far

  • 1 8-22-2009 at 7:59 pm

    Robert Hamer said...

    It’s probably going to be a reality in the VERY near future. With the success of ongoing viral marketing for blockbusters like The Dark Knight and District 9, something like this doesn’t just seem possible, but inevitable.

    It’ll be called…Twemiere!

  • 2 8-22-2009 at 8:09 pm

    Vito said...

    Yeah, it sounds like a smart move. And natural. Movies went from having websites, to having myspaces, and now facebooks. So, why not have movie themed twitter interfaces?

  • 3 8-24-2009 at 10:45 am

    Ronn Burner said...

    Along these lines cbssportsline.com added a fantastic feature which shows in Twitter fashion up to the second updates. I love it and read the Dolphins daily. (Since Kris is a Redskins fan I’ve added their link for a sample.) It’s great because I am finding out information immediately and not having to wait until the following day to read the local papers telling me the dame information at http://www.theredzone.org.

    It’s a spectacular feature for a sports fan and I would be just as elated to have these types of updates posted for a film from concept through dvd release. I feel it’s really only a matter of time.

  • 4 8-24-2009 at 10:46 am

    Ronn Burner said...

    Sorry, here’s said Redskins sample link:

    http://www.cbssports.com/nfl/rapid-reports/team/WAS/all_tags/20090822