Apparition logo

Posted by · 6:30 pm · August 14th, 2009

Bob Berney and Bill Pohlad’s new distribution company got a new name last week.  You’ve read all about it.  Today at a screening of “Bright Star” (which did not work for me — at all — but more on that next week), I saw this image on the front of the press notes.  I imagine it will be the new logo, but I don’t know.  It’s either brave to have a brand this confusing at first glance or really stupid.  I haven’t decided yet.  Plus, the logo implies a reflection, not an apparition, which should, I don’t know, appear more ghostly or something.  What do you think?


→ 20 Comments Tags: , | Filed in: Daily

20 responses so far

  • 1 8-14-2009 at 6:45 pm

    Chase Kahn said...

    I saw it this morning, liked it quite a bit, actually. Incredibly shot, cut, composed and scored — Cornish and Schneider are great, to a lesser extent Whishaw.

    It’s a little too “Masterpiece Theater”, slight and restrained, not wholly original, but the technical aspects and the performances won me over.

    Not a great film, I certainly don’t see a Best Picture nomination, but I also saw “District 9” (which was pretty good) tonight and I’d see the former a second time before the latter.

    By the way, there was no Apparition logo on the print I saw today, surprised me.

    I swear I agree with you from time to time, Kris, honestly.

  • 2 8-14-2009 at 6:50 pm

    Chad Hartigan said...

    Stupid logo.

  • 3 8-14-2009 at 6:57 pm

    Rogers said...

    How was Cornish?

  • 4 8-14-2009 at 6:58 pm

    Kristopher Tapley said...

    Yeah, we’re just off step lately, Chase. I thought Schneider was something of a revelation, for what it’s worth, though I doubt he’ll get the proper awards attention. I thought Cornish was a snooze and Wishaw acted her off the screen. There we are.

  • 5 8-14-2009 at 6:59 pm

    Kristopher Tapley said...

    No logo on my print either, by the way. I guess they’re working on their animation. Was just on the press notes.

  • 6 8-14-2009 at 7:00 pm

    Pauley said...

    Whats up with the “incidental smoking” warning?

    The PC brigade strikes again.

  • 7 8-14-2009 at 7:02 pm

    Chase Kahn said...

    A snooze, really? Maybe I just liked her so much because she’s freakin’ gorgeous.

    No love for the photography? I was kind of swept up in this Campion-like ooze of awesomeness halfway through.

    Although, I’ll admit, the film had really no emotional impact on me whatsoever.

  • 8 8-14-2009 at 7:04 pm

    Chase Kahn said...

    “Whats up with the “incidental smoking” warning?”

    Yeah, I have no idea what that means or refers to and I just saw the damn thing today.

  • 9 8-14-2009 at 8:00 pm

    Speaking English said...

    If I didn’t know better I’d think it was Russian. Or just not English.

  • 10 8-14-2009 at 8:14 pm

    Kristopher Tapley said...

    Yeah, she just didn’t click to me as a character. Hollow. Until the end. Kind of. The photography was gorgeous at times, in a Lance Acord kind of way. But it didn’t stick with me or anything.

  • 11 8-14-2009 at 9:57 pm

    Glenn said...

    If some of the letters were around the correct way it might be better. That way it could’ve been like a trick of the mind. This way it just looks like someone accidentally used the flip function on Photoshop.

  • 12 8-14-2009 at 11:06 pm

    Joel said...

    Looks like a boring movie to me. Wasn’t a fan of the trailer at all. Terrible logo.

  • 13 8-15-2009 at 4:23 am

    Edward L. said...

    I agree that the logo is more fitting for a reflection than an apparition! Unless of course by ‘apparition’ they mean we look at it and ask, ‘What on earth was that?’

  • 14 8-15-2009 at 8:00 am

    Alex said...

    I thought Cornish was exceptional, Whishaw was adequate and Schneider was a little too ‘Fat Bastard’ for my tastes.

  • 15 8-15-2009 at 1:13 pm

    rosengje said...

    Schneider was my favorite part. All of the individual components worked for me, especially the photography, but somehow the overall effect just seemed so muted. I never bought the romance, which I blame on Whishaw because I thought Abbie Cornish was fantastic, especially in the butterfly sequence. I think the movie gains a little edge and depth when you consider the way Fanny Brawne has been painted as a poisonous influence by historians and critics. In that way, Campion is at least challenging the accepted history of their affair.

  • 16 8-15-2009 at 2:08 pm

    Kristopher Tapley said...

    I don’t get it. What did you guys see in Cornish’s performance? I found it horribly flat and unbelievable. Wishaw was great, had the right level of disconnect that I actually bought. She just came across shrill and unmotivated throughout.

  • 17 8-15-2009 at 2:39 pm

    Chase Kahn said...

    Come to think of it, her character probably is underwritten — the two leads fall in love pretty much overnight and there isn’t much investigation as to why. It seemed to me that she used poetry as a manipulation tool just to get closer to John (Whishaw).

    Having said that, I thought Cornish put the emotions of the character right out in the open — and I’m not just talking about her big crying scene — but the way her eyes lit up when she would be alone with John or when she saw him approaching the house and how she looked when he wasn’t there.

    I also loved how Campion seemed to film her in profile a LOT, the way her hair slid back with her thin eyebrows and up-turned nose. For someone who has never been in a prestigious period film, she slid in nicely, looked the part, etc. Nothing amazing mind you, but it worked for me.

    The more I think about “Bright Star” — I think it’s a solid film and seperates itself from “The Duchess” and other works of that sort by adhering to the “less is more” idealogy. The only problem is, it shouldn’t have extended to the writing, because I’ll be the first to admit, it’s a little slight and the film never resonates because of it.

  • 18 8-15-2009 at 2:46 pm

    Chase Kahn said...

    “Schneider was a little too ‘Fat Bastard’ ”

    Haha…come on, he was great! My favorite scene was the extended shot when he stares at Cornish through the window, as if to say, “what does he see in you?”

  • 19 8-16-2009 at 1:35 am

    The InSneider said...

    I think Bright Star is gonna miss out on a Best Pic nomination. Haven’t seen it yet but that trailer was WAY too stuffy. Not a Cornish fan either. Will believe the buzz when I see it. Love the Schneids though. His performance does look interesting…

  • 20 8-16-2009 at 10:39 am

    Chase Kahn said...

    I think it will too, Sneider — it’s too slight and minimalist, almost refreshingly so — but I still found a lot to admire about it, faults and all.