James Cameron says circle your calendars, August 21 is “‘Avatar’ Day”

Posted by · 4:20 pm · July 23rd, 2009

I’ll get to my reaction to the 25 minutes of absolutely mind-blowing “Avatar” Comic-Con footage in a few minutes, but for now, it’s worth announcing that James Cameron dropped a bit of news at today’s big Fox panel for the film.  If you weren’t able to be in Comic-Con for the big unveiling, you won’t have to wait until December to get a glimpse of the film:

We’re going to do something unprecedented.  It’s a social marketing experiment.  We’re going to take over as many IMAX 3D theaters and other select 3D theaters worldwide on August 21 and we’re going to let an international global audience come see 15 minutes of “Avatar” for free.  It’s going to be “Avatar” day.

There you have it.  Circle your calendars.

→ 15 Comments Tags: , , | Filed in: Daily

15 responses so far

  • 1 7-23-2009 at 4:25 pm

    Mr. F said...

    Even though I’m extremely excited for this, I’m going to wait to see the whole movie. I’m not even going to watch the official trailer unless it is show before a movie I see.

  • 2 7-23-2009 at 4:25 pm

    Algoresnuts said...

    What certifies it as “mind-blowing”? Isn’t it just computer animation?

  • 3 7-23-2009 at 4:31 pm

    Speaking English said...

    What the hell? What happened to the days of going into a movie without knowing what’s going to happen. I’m sure millions of people are going to be very happy, but this whole early preview/movie clips thing is ridiculous. Just wait a little bit and watch the whole goddamn movie.

  • 4 7-23-2009 at 4:43 pm

    Milky said...

    For a while now Cameron has been trying to get more theaters to install 3d screens. Judging by the all-positive enthusiastic reactions to the preview clips so far, I bet he trusts “Avatar day” to create just enough hype to convince theater owners to install 3d screens.

  • 5 7-23-2009 at 5:11 pm

    Over Critical said...

    Although I like James Cameron films, I find it a bit ridiculous when people start making it out to be a “mindblowing” event. His last handful of films have all been highly anticipated and opened to terrific reviews and boxoffice, but after a few years pass, we all look back and realize that they weren’t as special as they were cracked up to be. Yes, Terminator 2, True Lies, and Titanic are still considered classics, but they’ve also picked some detractors since their initial orgasmic releases. I have feeling Avatar is headed for the same fate…
    (And if you don’t believe me, check out the reviews for his past films on metacritic, they’re not as high as you’d expect).

  • 6 7-23-2009 at 5:19 pm

    Jim T said...

    Damn! It’s a friend of mine’s birthday. James, do it another day! I’ll try to combine the 2 celebrations!

  • 7 7-23-2009 at 5:22 pm

    Kristopher Tapley said...

    Over Critical: It was mind-blowing. The footage was amazing. You didn’t see it. Simple as that. Have an opinion when it makes sense for you to form one, thanks.

  • 8 7-23-2009 at 5:52 pm

    Jim T said...

    Kris, you saw it in 3D right? I mean, you saw the new technology they were talking about? I suppose they showed part of the action scenes, not of the slow ones. I mean, if the action scenes alone are mind-blowing, they will probably be even better after the setup.

  • 9 7-23-2009 at 5:59 pm

    Jim T said...

    Oh, OK. I just read the new article.

  • 10 7-23-2009 at 8:52 pm

    A.J said...

    You know I was just watching ‘Avatar: The Last Airbender’ yesterday. Wanna know what the episode was called? Avatar Day. Please Mr. Cameron add to the confusion some more.

  • 11 7-23-2009 at 11:52 pm

    PJ said...

    A.J, the “Avatar: The Last Airbender” is now simply called “The Last Airbender”. It’s not due out until next year so there isn’t too much confusion, plus the two films are about completely different things. Free footage sounds great, but not sure how they’re going to go about it; sounds like a logistical nightmare.

  • 12 7-24-2009 at 12:17 am

    Glenn said...

    I’ll believe this when I see that cinemas down here have it listed as something.

    Over critical, EVERY movie has critics. “Terminator 2: Judgement Day” is about as universally loved a action movie as you’re ever going to find.

  • 13 7-24-2009 at 12:18 am

    Glenn said...

    Oh, and Speaking English… it’s marketing.

    Trust me, if you were responsible for a movie worth $240m you’d want to get as many people excited about it as Cameron is.

  • 14 7-24-2009 at 4:54 am

    Jonathan Spuij said...

    Critical surely does his name pride.

    Amazing stunt though, and worldwide as well. I’ll try and be there for sure!

  • 15 7-24-2009 at 1:04 pm

    Lance said...

    I think Cameron knew that there is an “Avatar Day” in the animated series “Avatar: The Last Airbender”

    It’s like he’s a dog peeing around that name – “Avatar” is mine all mine!!!