Soderbergh offers up expletives in response to ‘Avatar’ footage

Posted by · 11:24 pm · April 30th, 2009

Steven SoderberghI’m a bit behind the curve on getting to this item so apologies if you’ve already read about it.  Back in February, Total Film magazine put together a great feature on James Cameron’s “Avatar,” an anticipated “game changer” set for release later this year and probably the industry’s most anticipated film since, well, Cameron’s last effort, 1997’s “Titanic.”  One of the people interviewed in the piece was filmmaker Steven Soderbergh, who, at the time, couldn’t contain his excitement at the footage he’d seen:

“Yeah, I went to the set…I can tell you that shit was mindblowing. The shit I saw was crazy. Like, craaaazy. I I think it’s gonna be gigantic. It’s gonna be another one of those benchmarks. There’s gonna be Before that movie and After.”

Well in a recent interview for “The Girlfriend Experience” with Coming Soon’s Ed Douglas, Soderbergh still had it on his mind:

We were asking why [Soderbergh] thought recent films didn’t have quite the impact or longevity as the classics, and he gave us a great response about how the volume of movies being made and seen made it hard for anything to have the cultural impact of a movie like The Godfather or be remembered. He was disappointed there weren’t those sorts of benchmarks in the movies being made today, but he surprised us by adding that he thought James Cameron’s Avatar would be one of those benchmarks:

“I’ve seen some stuff and holy sh*t. It’s the craziest sh*t ever. That could negate everything I just said,” he told us.

There we are.  The sh*ts have it.  Can any film live up tho this kind of expectation?

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7 responses so far

  • 1 4-30-2009 at 11:52 pm

    Sam said...

    Fox is doing nothing to quell such hyperbole by not releasing any promotional material. Right now Avatar is almost a mythical entity

    Of course it wouldn’t be good for Avatar to peak too soon – but a basic poster, a few promotional shots or a teaser trailer could help to remind people that Avatar is a film and not the second coming…lowering expectations could be a good idea until a full trailer is released.

    I’m struggling to think of a recent film that had similar expectations placed on it – perhaps King Kong?

  • 2 4-30-2009 at 11:55 pm

    Kristopher Tapley said...

    Yeah, I was trying to think of the same thing. Few films seem to cause this kind of stir.

  • 3 5-01-2009 at 2:37 am

    Jonathan Spuij said...

    Star Trek comes to mind, but at least that had a teaser early on. It didn’t reveal much except part of the Enterprise.

    This is getting near mythical. Then again, how many other “regular” films get posters or trailers this far in advance. But a teaser poster would indeed be nice for starters.

  • 4 5-01-2009 at 6:44 am

    Jeremy said...

    I’d say Star Wars: The Phantom Menace remains the most highly anticipated movie of all-time.

  • 5 5-01-2009 at 8:47 am

    rafa said...

    if any movie can live up is avatar. you know, the formula is simple, cameron has the tech wizardry he only needs a good story with interesting characters and hero arch.
    I guess it wont change the way we tell stories, since we’ve been saying the same since Homer, but it definitely can use the best of that with amazing new images and visual ideas to change hollywood cinema. Hopefully he is on the way to do it.

  • 6 5-02-2009 at 4:19 pm

    Pete said...

    What Soderbergh thinks as being “crazy as shit” could end up just being….shit. Remember, this is the guy that made Oceans 12, 13, 14 , 15, 16 , 17 , 18, 19, 20, and 21. And they were all crap in my opinion. I wouldn’t take this guy’s word – and neither should anyone else. And, as I recall, there was a movie that had a huge cultural impact: The Dark Knight. Remember that movie? Second highest grossing movie in the U.S. Does Soderbergh have selective memory or something???