Cameron to showcase making of ‘Avatar’ at upcoming PGA conference

Posted by · 3:11 pm · April 14th, 2009

James Cameron on the set of AvatarI’m not entirely sure, but I think this is a gigantic ruse to get me to shell out at least 250 bucks for “Produced By” registration.  Not gonna happen.  But in all seriousness, “Avatar” is certainly one of the industry’s most anticipated films in a number of years.  It seems any info, any morsel of information, continues to be devoured, analyzed and spit back out as we await the main course in December.

From the press release, in part:

If sinking the Titanic was a filmmaking and storytelling marvel that led to the largest grossing film of all time, then Jim Cameron’s Avatar has the industry buzzing about what the maestro of mega-films has up his sleeve with his next hotly-anticipated holiday season blockbuster.  Attendees at the PGA’s inaugural Produced By Conference will get to hear first-hand from Cameron when he makes a rare appearance to discourse on “Seeing the Future in 3D,” June 6 at Sony Pictures Studios.

Cameron, a pioneer of digital 3D filmmaking, will unveil the craft behind the making of Avatar with its combination of live action 3D and computer-generated, photo-real visual effects.  Avatar, to be released by 20th Century Fox in December of this year, is one of the most highly-anticipated films ever and is Cameron’s first narrative film since Titanic, the biggest box office hit of all time.

James Cameron noted, “This is the perfect opportunity for me to share what I’ve learned from making AVATAR about the cutting edge 3-D technology that is re-shaping how people make and view movies.”

(Full press release after the jump.)

JAMES CAMERON
TO SHOWCASE THE MAKING OF AVATAR,
THE MOST ANTICIPATED FILM OF 2009

The most innovative filmmaker to utilize 3D technology will share insight into his next blockbuster and lead a rare personal discussion on the future of filmmaking at the inaugural Produced By Conference

LOS ANGELES, Calif. (April 14, 2009) – If sinking the Titanic was a filmmaking and storytelling marvel that led to the largest grossing film of all time, then Jim Cameron’s Avatar has the industry buzzing about what the maestro of mega-films has up his sleeve with his next hotly-anticipated holiday season blockbuster. Attendees at the PGA’s inaugural Produced By Conference will get to hear first-hand from Cameron when he makes a rare appearance to discourse on “Seeing the Future in 3D,” June 6 at Sony Pictures Studios.

Cameron, a pioneer of digital 3D filmmaking, will unveil the craft behind the making of Avatar with its combination of live action 3D and computer-generated, photo-real visual effects. Avatar, to be released by 20th Century Fox in December of this year, is one of the most highly-anticipated films ever and is Cameron’s first narrative film since Titanic, the biggest box office hit of all time.

James Cameron noted, “This is the perfect opportunity for me to share what I’ve learned from making AVATAR about the cutting edge 3-D technology that is re-shaping how people make and view movies.”

The Oscar-winning producer-director plans to emphasize where filmmaking is now and where it is going, both creatively and as a business.

Cameron’s “Seeing the Future in 3D” is one of more than 30 extraordinary lectures, panels, and workshops at the Produced By Conference. Other producers on the dais and the panels for this first-of-its-kind event include Betsy Beers, Ian Bryce, Bruce Cohen, Roger Corman, Carlton Cuse, Clint Eastwood, Mark Gordon, Marshall Herskovitz, Gale Anne Hurd, Kathleen Kennedy, Norman Lear, Bill Lawrence, Ali LeRoi, Michael London, Gary Lucchesi, Jim Morris, Gordon Paddison, Sabrina Wind and more. A complete list of sessions can be found at www.producedbyconference.com.

Created and hosted by the Producer’s Guild of America, the Produced By Conference marks the first time that an educational and collegial event has ever been staged to bring producers together to advance their knowledge, creativity, resources, vision and connections. The Produced By Conference unites the entire producing profession—from acclaimed Oscar and Emmy winners, to experienced team members, to the young storytellers who represent the next generation of creative entrepreneurs
The Produced By Conference, presented by Plymouth Rock Studios, will be held June 5-7 at Sony Pictures Studios. The conference features an incredible array of speakers, seminars, technology demonstrations, networking opportunities, social events and vendor displays.

In addition to hearing from Cameron about the latest application of 3D and motion capture technology, Produced By Conference attendees will get an up-close-and-personal look at the newest generation of digital cameras, learn the ways to finance and distribute their films, discover how to perfect their pitches and find out how the best television series are developed, produced and sold.
The sessions are designed for both established and emerging producers, and include panels and roundtable discussions with the producers of Iron Man, WALL-E, The Curious Case of Benjamin Button, Gran Torino, The Terminator, Blood Diamond, Grey’s Anatomy, Desperate Housewives, Scrubs and many more.

Seats to Cameron’s session are limited and are exclusively available to attendees of the Produced by Conference. For more information or to register for the Produced By Conference, visit www.producedbyconference.com.

About The Producers Guild of America (PGA):

The Producers Guild of America comprises 4000 members working in all areas of film, television, and ancillary production. The Guild’s leadership, guided by its President, Marshall Herskovitz, is committed to just treatment for members of the producing team, from rigorous enforcement of workplace labor laws to fair and impartial standards for the awarding of producing credits.




→ 9 Comments Tags: , | Filed in: Daily

9 responses so far

  • 1 4-14-2009 at 3:19 pm

    André said...

    don’t ask me why, but I really couldn’t care less about this film… nothing I’ve read about it seems to pique my interest, especially with stuff like Up, Lovely Bones, Green Zone, Public Enemies and many others coming out.

  • 2 4-14-2009 at 3:31 pm

    Robert Hamer said...

    No pressure, James Cameron. Seriously, I’d hate to be in his shoes right now. There is so much hype for this film simply because he’s director.

    If he doesn’t put out the cinematic equivalent of the moon landing come December, Avatar is going to be a huge disappointment regardless of how good it is.

  • 3 4-14-2009 at 3:40 pm

    FitzgeraldsCasinoReno said...

    at this time i have other movies to see, but still I will wait for the reviews

  • 4 4-14-2009 at 5:41 pm

    BobMcBob said...

    Any “Avatar” news is good news.

  • 5 4-14-2009 at 7:26 pm

    alex said...

    the longer they wait to release a trailer or any promotional material, the more the anticipation grows. give us something jim!

  • 6 4-14-2009 at 7:38 pm

    AmericanRequiem said...

    at this point Im converned no matter how good it is it cant live up to this hype

  • 7 4-15-2009 at 2:30 am

    Jonathan Spuij said...

    It’s certainly bold to let people in the bizz see the first things from this film instead of raging and blindly screaming fanboys at some con. Way to go Cameron. This’ll be huge.

  • 8 4-15-2009 at 3:06 am

    Bernardo said...

    I think that this will not be bigger then Titanic, for one simple reason: there isn´t any love story behind. And the audiences love that. But can easily be the Dark Knight of 2009.

  • 9 5-17-2009 at 9:38 pm

    Chris said...

    Just watched ‘Titanic’ tonight for the first time in years. I still think it’s a hell of an achievement.

    Hopefully this movie will be good.